The home services category is exploding as consumers focus on improving their quality of life in the home

With millions of Americans cooped up at home longer than ever before, it should come as no surprise that homeowners are choosing to spend their money on improving life at home.

HomeAdvisor reports that the home services category is worth more than $500 billion and growing. With more than 511 million home services jobs completed every year, 2020 was a year for the record books as Americans shifted their discretionary income away from travel, entertainment, and dining out to spending on projects around the house.

HomeAdvisor’s annual home spending report found that average household spending on home services projects increased to $13,138, up from $9,081 reported in the previous year. Overall spending on home improvement, home maintenance, and emergency repairs rose across the board, and this upward trend is expected to continue.

This means that investing in a business in the home services category is a wise choice – but that doesn’t mean all home services brands are equal.

Why DUCTZ stands out in the home services category

The outbreak of COVID-19 changed how we think about the air we breathe – quite literally. If homeowners were unaware of the importance of indoor air quality before the pandemic, they learned very quickly how vital indoor air quality is to their overall quality of life.

As the leading air duct cleaning franchise in the nation, DUCTZ franchise owners help homeowners breathe easy. The work we do is so vital to the home and property owners we serve that we were deemed an essential business. This meant that our franchise owners were allowed to operate when the rest of the economy was locked down.

Unlike other home services brands, when a home or property owner has a problem with their HVAC, they cannot put it off – their health depends on addressing the issue immediately. And now, as indoor air quality awareness is at an all-time high, home and property owners are willing to invest in preventive air duct cleaning services to maintain good indoor air quality and avoid health-related issues due to breathing in mold, pet dander, and more.

This has led to several months of sales increases with some of our franchise owners experiencing record-breaking sales.

Our franchise owners are in a strong position as demand for services continues to grow. As an essential business, operations can continue regardless of economic conditions. With indoor air quality services becoming more relevant than ever, DUCTZ is positioned to grow alongside the home services industry in the years ahead.

 

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